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Meta Ads Forensic Intelligence

Your ad enters the algorithm.
We know what happens next.

Meta's algorithm is a black box to everyone — except us. We decode delivery decisions, audience matching, and spend routing so your budget stops disappearing and starts performing.

The forensic audit agencies bill $4,500 for — delivered in 90 seconds, free.

Run Free Diagnostic See the 6 signals

Free to start Read-only access 3,000+ audits run Results in 2 minutes Meta Advanced Access · Live

Ad IntellX · Diagnostics + TQS

The Problem

The algorithm makes decisions
you can't see — with your money.

Every 15 minutes, ad platforms re-decide who sees your ads, what you pay, and whether your campaign delivers. None of it surfaces in your dashboard. By the time you notice the ROAS drop, the money is already gone.

23%

Average ad budget lost to undetected delivery failures before any alert fires

Distinct ways algorithms silently route budget to low-value impressions — none visible in your dashboard

What any ad platform pays you back when its algorithm wastes your spend — they will never alert you

Forensic Diagnostic Engine

6 signals. Each one a diagnosis.
Each one a prescription.

Not charts to interpret. Not alerts to stare at. Specific forensic findings — with step-by-step actions in under 2 minutes.

Signal 01 · Delivery Suppression

Silent Delivery Throttle

Your budget is spending at full speed while the algorithm quietly cuts your reach.

See diagnosis

Quality score: 3.2 vs avg 6.1 · CPM +34%

Signal 02 · Creative Fatigue

Tired Ad or Full Audience?

Two problems look identical in Ads Manager. Fixing the wrong one makes it worse.

See diagnosis

4.2×

Average Frequency

CTR

-34%

Reach

92%

Engage

-67%

Signal 03 · Format Failure

Your Ad Lost the Hook

The algorithm pulls back on video ads that don't stop the scroll in 3 seconds.

See diagnosis

HOOK FAILURE DETECTED

Hook retention: 14% · avg 58% · Loss: $1,840

Signal 04 · Phantom Traffic

Ghost Clicks Draining Your Budget

Bots and broken redirects inflate your click count. The real traffic never shows up.

See diagnosis

2.94×

Click-to-Unique Ratio

28,450

REPORTED CLICKS

9,676

REAL VISITORS

⚠ CONFIRMED PHANTOM TRAFFIC · $2,051 WASTED

Signal 05 · Silent Adset Decay

Budget Drain on Autopilot

Auto-bidding exhausts quality traffic and fills with cheap, low-intent impressions.

See diagnosis

14-Day ROAS Trend

6.0× → 2.1×

Day 1Day 7Day 14

Signal 06 · Audience Burnout

One Segment Burned Out

A burned segment drags down your averages while the rest of your audience stays active.

See diagnosis

CTR by Age / Gender Segment

M 18–24

2.8%

F 25–34

3.4%

F 35–44

0.3%

M 35–44

2.1%

BURNOUT CONFIRMED: F 35–44 · Exclude from targeting

Run Free 2-Min Diagnostic

No credit card · Read-only access · Results in 2 minutes

How It Works

2 minutes to see what the algorithm is hiding from you.

Connect your ad account with read-only OAuth. Our engine pulls up to 13 months of delivery data, runs all 6 signal checks, and returns a health score, findings, and an AI-written plain-English diagnosis.

Connect your ad account via secure read-only OAuth — we can see data but cannot touch your campaigns

Our engine checks 47+ delivery signals against up to 13 months of history in under 2 minutes

Receive a health score, dollar-value estimates, and a plain-English prescription for every finding

Run Free Diagnostic

6-Signal Monitor · Live Feed

Ghost Clicks S04

2.94× click-to-unique · phantom confirmed

$2,051

Silent Throttle S01

Quality 3.2 vs avg 6.1 · CPM +34%

$4,230

Autopilot Drain S05

ROAS 2.1× vs target 6.0× · -67%

$5,200

Creative Fatigue S02

Frequency 4.2× · CTR -34%

$830

Audience Overlap S03

No overlap across active adsets

Healthy

Audience Burnout S06

CTR stable across all segments

Healthy

Results

$22,400

recovered in first 30 days, one account

$11k

Found week one — phantom traffic and bid-ROAS conflict missed for 4 months

38/100

Health score on first audit — 5 signals active, none flagged previously

1 call

Live audit on a new business call. Client signed before the call ended.

Our team ran a free audit on a prospect's account live on a discovery call. The health score came back 31 out of 100. They saw 5 active signals that had never been flagged. They signed before the call ended. Ad IntellX is now our closing weapon on every new business pitch.

Marcus R.

Media Buyer · DTC Health Brand · $2.4M/yr paid social

$11,000

found in week one

"Found phantom traffic inflating our click count and a bid-ROAS conflict that had been running for four months."

Jamie K. · eCommerce Founder

2 min

to find overlap that ran 6 weeks

"Expected a green checkmark. Instead found 3 ad sets competing in the same auction. Fixed it in a day."

Taylor S. · Performance Marketer

Traffic Quality Scoring

Ad platforms grade
their own homework.
We verify every click independently.

They report floods of cheap clicks and inflated CTRs. But your backend shows zero revenue — because they're padding campaigns with bot traffic, accidental taps, and low-intent ghosts. When the network grades its own homework, you pay the tuition.

Our Traffic Quality Scoring (TQS) pixel installs on your landing page in one line of code — then independently fingerprints every visitor's behavior across Meta, Google, TikTok, and LinkedIn. Instead of trusting platform-reported metrics, you get an irrefutable Inventory Quality Score (IQS) for every campaign you run.

Time to First Interaction

Bots fire in <100ms or never engage. Real humans take 1–8 seconds.

Active vs. Background Dwell

Low-quality inventory routes users to backgrounded tabs — they never actually see your page.

Scroll Velocity + Rage Clicks

Bots scroll in straight lines at inhuman speed. Humans slow down, reverse, and get frustrated.

Inventory Quality Score — Live

Meta — Retargeting

3,240 sessions · 48h window

HIGH QUALITY

Meta — Prospecting

8,910 sessions · 48h window

DEGRADED

Google — Search

1,872 sessions · 48h window

MODERATE

IQS ALERT — Meta Prospecting

Score dropped 38 points in 12h — platform routing suspected junk inventory to your prospecting campaign. Pause recommended.

Works platform-agnostically across

Your budget is in the algorithm.
Let's show you where it went.

6 forensic signals. Up to 13 months of history.
Results in under 2 minutes. No credit card. No commitment.

Agencies charge $4,500 and take two weeks for this exact audit. Here it runs in 90 seconds — free.

Run Free 2-Min Diagnostic

No credit card Read-only access Cancel anytime

Your ad enters the algorithm.We know what happens next.

The algorithm makes decisionsyou can't see — with your money.

6 signals. Each one a diagnosis.Each one a prescription.

2 minutes to see what the algorithm is hiding from you.

Ad platforms gradetheir own homework.We verify every click independently.

Your budget is in the algorithm.Let's show you where it went.

Your ad enters the algorithm.
We know what happens next.

The algorithm makes decisions
you can't see — with your money.

6 signals. Each one a diagnosis.
Each one a prescription.

Ad platforms grade
their own homework.
We verify every click independently.

Your budget is in the algorithm.
Let's show you where it went.